Media Studies 2017- As-level course work

I intend to use the four aspects of the media theoretical framework to create a print advertisement for a unisex UK deodorant, I intend to be able to work on this coursework 2-4 times a fortnight on Tuesdays and Fridays.The work done is to preferably be uploaded to our blog or handed in on paper to one of our current teachers. I am going to be working on an print advertisement for Unisex UK deodorants. The focus should be solely on the product. And graphical facilities available should be utilized. The ad must appeal to both audiences, either through direct contrast, or synced neutrality of masculinity and femininity. My target audience is young adults both male and female ranging from the ages of 16 to 25, I will use unified genders to keep ads appropriate and appealing, limiting the use of sexual appeal in this work as much as I am able to. This makes the advert focus more on the product instead of those displaying said product. I will have the tagline and the brand name be re...

Conventions:- .Often displays some sort of abnormal attraction to the opposite gender, almost like an irresistible pull towards the wearer, so as to create a hormonal driven appeal for the product. .Both male and female models are more often than not in very close contact to one another if displayed within the same piece of advertising, and the scene can be very erotically charged. .If there's solely a female model within the ad, her back, neck, arms, and shoulders are primarily the image focus. .If there's solely a male model within the ad, his chest, back, arm, and face become the primary focus of the image.  .The deodorant it's self is held by both it used physically within the image. .If not used directly the deodorant will either have a single bottle with unified scents, or two contrasting bottles catering to one gender or the other with two separate scents. Reach?:- .The erotic and hormonal drive of these ads quickly draw in the desired audiences in abundan...

Key notes:- .Nude or at least shirtless models are greatly favoured over any other within deodorant adverts, .High contrast between the mise-en-scene and the products, such as a muted background, with rich/bright products and slogans, or a very dark background with very light text and product placement and vice versa. .Conventional to place product image on the bottom right corner, so the as the audience finger through the pages they're far more likely to see the product it's self and stop to look at it. .Slogans should also be clearly displayed as either an over-lay upon the models them selves or upon the product it's self. .In print ads for deodorants, bust shot or torso shots are the common place, displaying the back or chest. .Blues, blacks, and whites are very common colours to be featured, as it shops clenliness and compliment/contrast one another very well within the mise-en-scene. .Simple backgrounds help keep the audiences attention on the text, mode...

''Secret'' deodorant:- .The main image focus rests on the figure of Alicia Sacramone, her gymnastic ability and prowess displayed across the ad to draw attention to her herself. .The way in which her head and left leg are positioned draws the viewers attention to the text,''4 years ago, I fell in front of millions, I could have stayed down, on that mat forever. I say, it's time to  get back up .''  accompanied by the short phrase ''I WILL Outlast FEAR'' as well as the P&G award in the top right. The way a figure is positioned will greatly affect where the viewers attention is drawn to. .Meanwhile the deodorant it's self is clearly displayed in the bottom right, it's colours directly contrast with the darkness of the background, really making the images pop. Sanex deodorant:- .The chosen colours are all quite bright, with mainly soft blues with whites, this allows the figures to standout the most as their skin to...

23/01/2018 - 2 week plan                   - Magazine research Genre? Style? Ad positioning? Number of ads per issue?                   - Model studies 23/01/2018 - 26/01/2018:-                     - Research 3-4 similar examples of ads/products                    - Analyse and deconstruct using media language                    - Summarize the similarities and differences discovered + Key conventions 26/01/2018 - Product designing                   - Figure/model planning                   - Location planning 26/ 01/2018 - 30/01/2018:-                    - Research established conventions for adve...

.Published 13 times a year by Future Publishing. .Started in 1997, and reviews cinema, DVD, and Blu-ray news .They offer:-    -All the up-to-date movie news - what's in production? Who's skipped out of what? Why are they remaking that?    -First look pictures and on-set reports.    -A-lister interviews    -Unbiased reviews of every new film released    -A celebratory section of trivia and film legacy insight to entertain - ''and make you a pub quiz genius on the movie round!'' .The Total Film issues run on a subscription service as follows:-    -Quarterly Direct Debit- £8.40    -6 Monthly Direct Debit- £16.80    -Credit/Debit card or PayPal 1 year- £29.99 .Genre- Film, Review, critique .60,900 in circulation currently .Keep a consistent header style, being quite bold and recognizable .The front cover images used for each issue is often front and center drawing the viewers attention to the midd...

Unisex deodorants have been greatly increasing in popularity over recent years, each company has their own was in which they approach the matter, above is one of the more utilised approaches as done by Dolce & Gabbana. Within the the D&G advert both males and females are depicted as well as models of varying  ethnicities. Within some of their spread you can see both men and women depicted together. But a key point of note is that the models are presented in the nude, their skin on show while not being indecent showing their cleanliness as well as, to a much lesser degree, their sex appeal to their audience. This use of nudity is eye catching and often far more appealing than a clothed model when advertising for deodorants, and many examples of this can be found in: D&G (above), Axe (below), and Davidoff (below) to name a few.

Ideas: keep ideas simple, have a workable concept with realistic plans. Try a 25 word pitch. Planning: Schedule of progress. Plan for all eventualities. What could possibly go wrong? Record all your planning visuals. Show the process of your journey. Evidence: storyboards,animatics,recce photos. Flat plans,all your original ideas. Screen grabs of your manipulation of material, digital editing Feedback: at all stages from peers, family, teachers. Keep records of the feedback. Take notice of it and respond accordingly. Logistics : People, places, props, costumes. Get it done early...you may need to do it again! Rehearse and prepare.  Equipment : practice on it. Prepare it, get to know it, maximise its opportunities. Production : always shoot for more for coverage. Organise your material before editing. start with the big picture, fine tune the deatil later. Reflection : ongoing, continuous as well as at the end. Stand back from what you have created. Get teache...

.1888, ‘’Mum’’ was trademarked, it was the first deodorant which kills odor-producing bacteria while the first antiperspirant, which thwarts both sweat-production and bacterial growth, was called ''Everdry'' and launched in 1903. .Late 1940's, Helen Barnett Diserens developed the applicator for roll on deodorant based upon the mechanic of the ballpoint pen which had only recently come into circulation. .In 1998, ''Ban'' deodorant was acquired by Chattem and sold to Kao Corporation in 2000. .The modern formulation of the antiperspirant was patented by Jules Montenier on January 28, 1941. This patent addressed the problem of the excessive acidity of aluminium chloride and its excessive irritation of the skin, by combining it with soluble nitrile or a similar compound. This formulation was first found in ''Stopette'' deodorant spray, which Time Magazine called ''the best-selling deodorant of the early 1950's''....

.I intend to be able to work on this coursework 2-4 times a fortnight on Tuesdays and Fridays. .The work done is to preferably be uploaded to our blog or handed in on paper to one of our current teachers. Genre:- .I am going to be working on an print advertisement for Unisex UK deodorants. The focus should be solely on the product. And graphical facilities available should be utilized. .The ad must appeal to both audiences, either through direct contrast, or synced neutrality Target audience:- .Target audience young adults both male and female .Unified gender use to keep ads appropriate and appealing Language:- .Taglines and brand name to be repeated, cultural contexts should be considered with phrasing and presented imagery. Representation:- .Both genders should be equally presented in the print copies, without favouring one or the other .Multiple ethnicities may also be presented so as to be multicultural Industry:- .Designed for newspaper layout should be compact ...

Managing Self I've identified 'Managing Self' as one of the skills areas most in need of development or most important for me to develop further. This skills area includes the following skills:  Managing my time well Managing my pressure to avoid stress Delegating work to others Organising myself Personal Development planning I've identified 'Personal Development Planning' as one of the skills areas most in need of development or most important for me to develop further. This skills area includes the following skills: Identifying my personal goals Identifying my areas for personal development Identifying opportunities for developing myself Making a personal development plan Communication Skills I've identified 'Communication Skills' as one of the skills areas most in need of development or most important for me to develop further. This skills area includes the following skills: Actively listening Handling interp...