Unisex ad conventions, and how these ads reach their audiences:-
Conventions:-
.Often displays some sort of abnormal attraction to the opposite gender, almost like an irresistible pull towards the wearer, so as to create a hormonal driven appeal for the product.
.Both male and female models are more often than not in very close contact to one another if displayed within the same piece of advertising, and the scene can be very erotically charged.
.If there's solely a female model within the ad, her back, neck, arms, and shoulders are primarily the image focus.
.If there's solely a male model within the ad, his chest, back, arm, and face become the primary focus of the image.
.The deodorant it's self is held by both it used physically within the image.
.If not used directly the deodorant will either have a single bottle with unified scents, or two contrasting bottles catering to one gender or the other with two separate scents.
Reach?:-
.The erotic and hormonal drive of these ads quickly draw in the desired audiences in abundance, as sex appeal is notorious for being able to do.
.The use of TV advertising used to be the most effective method of reaching the target audience, along with billboard advertising, but in recent years the mass popularity of social media platforms have lead producers to being required to venture to this expanding platform, which in turn allows them to reach an even greater audience worldwide.
.Often displays some sort of abnormal attraction to the opposite gender, almost like an irresistible pull towards the wearer, so as to create a hormonal driven appeal for the product.
.Both male and female models are more often than not in very close contact to one another if displayed within the same piece of advertising, and the scene can be very erotically charged.
.If there's solely a female model within the ad, her back, neck, arms, and shoulders are primarily the image focus.
.If there's solely a male model within the ad, his chest, back, arm, and face become the primary focus of the image.
.The deodorant it's self is held by both it used physically within the image.
.If not used directly the deodorant will either have a single bottle with unified scents, or two contrasting bottles catering to one gender or the other with two separate scents.
Reach?:-
.The erotic and hormonal drive of these ads quickly draw in the desired audiences in abundance, as sex appeal is notorious for being able to do.
.The use of TV advertising used to be the most effective method of reaching the target audience, along with billboard advertising, but in recent years the mass popularity of social media platforms have lead producers to being required to venture to this expanding platform, which in turn allows them to reach an even greater audience worldwide.
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