Statement of intent- draft copy:-

.I intend to be able to work on this coursework 2-4 times a fortnight on Tuesdays and Fridays.
.The work done is to preferably be uploaded to our blog or handed in on paper to one of our current teachers.

Genre:-
.I am going to be working on an print advertisement for Unisex UK deodorants. The focus should be solely on the product. And graphical facilities available should be utilized.
.The ad must appeal to both audiences, either through direct contrast, or synced neutrality

Target audience:-
.Target audience young adults both male and female
.Unified gender use to keep ads appropriate and appealing

Language:-
.Taglines and brand name to be repeated, cultural contexts should be considered with phrasing and presented imagery.

Representation:-
.Both genders should be equally presented in the print copies, without favouring one or the other
.Multiple ethnicities may also be presented so as to be multicultural

Industry:-
.Designed for newspaper layout should be compact yet clear on a smaller scale
.Each stage of the creation, production, circulation and exhibition should be noted/shown throughout the work.

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