Advertisement insight:-

''Secret'' deodorant:-
.The main image focus rests on the figure of Alicia Sacramone, her gymnastic ability and prowess displayed across the ad to draw attention to her herself.
.The way in which her head and left leg are positioned draws the viewers attention to the text,''4 years ago, I fell in front of millions, I could have stayed down, on that mat forever. I say, it's time to get back up.''  accompanied by the short phrase ''I WILL Outlast FEAR'' as well as the P&G award in the top right. The way a figure is positioned will greatly affect where the viewers attention is drawn to.
.Meanwhile the deodorant it's self is clearly displayed in the bottom right, it's colours directly contrast with the darkness of the background, really making the images pop.
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Sanex deodorant:-
.The chosen colours are all quite bright, with mainly soft blues with whites, this allows the figures to standout the most as their skin tones directly contrast their backdrop.
.The over-laid text is once again brought to our attention due to how well it contrasts with the models skin and background.
.As before the actual deodorants are displayed in the bottom right where the break the borders of their accompanying information boxes.
.Throughout their ads the models used remain nude showing off their skin as seen below this can draw the audience through a slight level of sex appeal.
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Lynx deodorant:-
.Once more the main figure presented is seen shirtless leaving his chest and skin exposed to the audience, this can be to inspire sex appeal from the target audience or a sense of desire to be like the man depicted.
.The background colours are left very muted while the bright, rich pinks and purples of the deodorant draw the viewers attention to the product it's self.
.''Even angels will fall'' is the slogan used for this particular branch of lynx spray, which is literally shown during the ad as a woman dressed as an angel falls into the room from above changing the lighting of the mise-en-scene making the colours richer as she lusts over the presented model.
.However this ad was pulled due to it's misuse of the christian beliefs messengers of God, damning the ad as an offensive depiction of the heavenly hosts.
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