Statement of intent:-

I intend to use the four aspects of the media theoretical framework to create a print advertisement for a unisex UK deodorant, I intend to be able to work on this coursework 2-4 times a fortnight on Tuesdays and Fridays.The work done is to preferably be uploaded to our blog or handed in on paper to one of our current teachers.

I am going to be working on an print advertisement for Unisex UK deodorants. The focus should be solely on the product. And graphical facilities available should be utilized. The ad must appeal to both audiences, either through direct contrast, or synced neutrality of masculinity and femininity.

My target audience is young adults both male and female ranging from the ages of 16 to 25, I will use unified genders to keep ads appropriate and appealing, limiting the use of sexual appeal in this work as much as I am able to. This makes the advert focus more on the product instead of those displaying said product.

I will have the tagline and the brand name be repeated as an advertising convention, when creating the aforementioned, cultural contexts should be considered with phrasing and the presented imagery so as to avoid misinterpretations of the intended meanings much like with the more recent Dove controversial advertisement as it was interpreted as being racist due to how they depicted their models within the advert.

Both genders should be equally represented in the print copies, without favouring one or the other while multiple ethnicities shall also be presented so as to be multicultural and avoid any racist connotations by mistake. Neither side should be presented in a more negative light than the other so as to make the presentation fair.

My advert will be designed for a magazine layout and should be compact yet clear when shrunk down to suit the desired layout and vice versa to suit a larger page spread advert format. Each stage of the creation, production, circulation and exhibition should be noted and shown throughout the work, as a documentation of the process used to create the final product.