Media Studies 2017- As-level course work

I intend to use the four aspects of the media theoretical framework to create a print advertisement for a unisex UK deodorant, I intend to be able to work on this coursework 2-4 times a fortnight on Tuesdays and Fridays.The work done is to preferably be uploaded to our blog or handed in on paper to one of our current teachers. I am going to be working on an print advertisement for Unisex UK deodorants. The focus should be solely on the product. And graphical facilities available should be utilized. The ad must appeal to both audiences, either through direct contrast, or synced neutrality of masculinity and femininity. My target audience is young adults both male and female ranging from the ages of 16 to 25, I will use unified genders to keep ads appropriate and appealing, limiting the use of sexual appeal in this work as much as I am able to. This makes the advert focus more on the product instead of those displaying said product. I will have the tagline and the brand name be re...

Conventions:- .Often displays some sort of abnormal attraction to the opposite gender, almost like an irresistible pull towards the wearer, so as to create a hormonal driven appeal for the product. .Both male and female models are more often than not in very close contact to one another if displayed within the same piece of advertising, and the scene can be very erotically charged. .If there's solely a female model within the ad, her back, neck, arms, and shoulders are primarily the image focus. .If there's solely a male model within the ad, his chest, back, arm, and face become the primary focus of the image.  .The deodorant it's self is held by both it used physically within the image. .If not used directly the deodorant will either have a single bottle with unified scents, or two contrasting bottles catering to one gender or the other with two separate scents. Reach?:- .The erotic and hormonal drive of these ads quickly draw in the desired audiences in abundan...

Key notes:- .Nude or at least shirtless models are greatly favoured over any other within deodorant adverts, .High contrast between the mise-en-scene and the products, such as a muted background, with rich/bright products and slogans, or a very dark background with very light text and product placement and vice versa. .Conventional to place product image on the bottom right corner, so the as the audience finger through the pages they're far more likely to see the product it's self and stop to look at it. .Slogans should also be clearly displayed as either an over-lay upon the models them selves or upon the product it's self. .In print ads for deodorants, bust shot or torso shots are the common place, displaying the back or chest. .Blues, blacks, and whites are very common colours to be featured, as it shops clenliness and compliment/contrast one another very well within the mise-en-scene. .Simple backgrounds help keep the audiences attention on the text, mode...